I like working on problems that don’t come with instructions.
Hi, I’m Pareshi, a product designer with 5+ years of experience. Currently, I lead design at Pietra, where I work closely with founders and leadership to shape strategy and design for creator tools and AI first initiatives.
My work sits at the intersection of product strategy, systems thinking, and hands on execution. I like turning uncertainty into clear systems, thoughtful interfaces, and experiences people can trust.
My design philosophy is simple. Design should inform, not force. I believe good design creates clarity without control, giving users the context they need while leaving space for curiosity, exploration, and human judgment.
Outside of work, you’ll usually find me with a cup of chai and a book on human behavior. Lately, I’ve been reading Behave: The Biology of Humans at Our Best and Worst, which has been influencing how I think about decision making and behavior in products.
Work
Head of Design, IC | Pietra
2024 - Current
Owned end-to-end design for the Series B flagship at an a16z & M13 backed AI e-commerce suite. Designed creator tools and AI first workflows across sourcing, fulfillment, and marketing, shaping how brands move from idea to execution.
Unblocking sourcing by turning early ideas into supplier ready conversations
Designed and shipped AI led sourcing experience that helps brands clarify requirements, reach the right factories, and move sourcing conversations forward with higher response rates.
140 invoices generated; ~50% conversion to paid
Driving AI copilot engagement through proactive, actionable insights
Designed a proactive brand feed that transformed the AI copilot from reactive Q&A into a system that continuously surfaced relevant, actionable insights across marketing, fulfillment, and sales, driving higher engagement and sustained usage.
3× increase in copilot queries
Senior Product Designer | Stealth startup
2024
Led design for a pre-seed crypto investment platform, shipping the MVP end to end. Introduced a guided risk assessment flow that translated user goals into personalized plans, driving a ~15 percent lift in completed signups.
Senior Product Designer | Walgreens
2023
Owned cart and checkout UX across web and mobile for a Fortune 50 retailer. Worked closely with four product teams to shape redesign goals, align on strategy, and ship improvements across high traffic purchase flows.
Improved the checkout at Walgreens to boost journey completion
Drove the redesign of Walgreens’ checkout flow by simplifying decision points, clarifying next steps, and reducing cognitive load across critical moments in the journey.
21% faster checkout completion in usability testing
Product Designer | Centric Software
2022
Worked on 3D viewer used in complex enterprise workflows by global manufacturing brands. Designed and shipped new features while contributing interaction patterns and components to the broader design system.
Reducing design bottlenecks through self-serve 3D lighting control
Designed a customizable 3D lighting module that reduced designer overhead and empowered teams to manage lighting independently, speeding up daily workflows and iteration.
33% experiment adoption; 40% fewer design requests
Product Designer | Netbramha
2019 - 2021
Worked across multiple client projects spanning ad tech CRM, ed tech, and financial tools. Designed 0 ➝ 1 products, growth and monetization workflows, and data heavy systems, partnering closely with product and engineering teams from early concept to launch.
Enabling faster, more confident sales decisions through streamlined data workflows
Led the redesign of a rigid, fragmented CRM experience at Vorio into a streamlined workflow for managing, analyzing, and acting on leads. Improved information architecture and interaction patterns to support faster decision-making.
20% reduction in time spent on complex lead management tasks
