i take complex problems

and simplify them

Hello there! My name is Pareshi, and I'm a Product Designer currently based in New York. I've worked in diverse environments on both enterprise and consumer-facing digital products across various industries, including fintech, marketing, and education. As a life-long learner with a penchant for hair color adventures, a love for dogs, and a deep passion for all things Disney, I bring creativity, curiosity, and a touch of magic to every project I undertake.

case studies ⤵

1/5 一 WALGREENS

Improving the checkout at Walgreens to boost journey completion

Drove the design of the checkout flow at Walgreens for a faster and frictionless journey. Designed interaction patterns to promote user awareness, and ease of navigation. Implemented short term goals, and provided recommendations for long term business impact.

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2/5 一 CENTRIC SOFTWARE

Enhancing efficiency and control in design workflows through customizable 3D lighting solutions

Collaborated with the PM and engineering lead to design a 3D lighting customization module to address bottlenecks from increasing environment requests. The feature saw a 75% interest rate pre-launch and a 40% decrease in new environment requests post-launch.

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3/5 一 NETBRAMHA STUDIOS

Enabling sales teams to quickly access, assess, and act on key data, with efficiency

Redesigned a B2B ad-revenue management platform, optimizing sales process and improving task completion rates by 20% through actionable data insights, holistic dashboards, and analytics tools. Designed component-level features with a modular approach, enabling them to be repurposed or scaled across different modules.

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4/5 一 CAMB.AI

Enhancing speaker profile creation process for a frictionless dubbing experience

I improved the speaker profile creation journey to support an accurate dubbing process. Through journey mapping and a UX audit, I identified gaps and friction points in the user experience. By redesigning the flow, I ensured users were prompted to add speaker details earlier, leading to a smoother, more efficient dubbing process and increased user satisfaction.

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5/5 一 EDUBRIDGE LEARNING

Designing a smooth transition from traditional to digital leanrning environments

I helped EduBridge build their online presence from ground-up, including their e-commerce website, learning web and mobile app, resume builder, and a job portal, leading to a 36% increase in new users. Collaborated closely with the Learning & Development team, I ensured the online learning platform aligned and supported student's educational goals. Increased user engagement by 16% through gamification, reinforcement, and peer influence strategies.

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REACH ME OUT

To say 'Hi.
If you want to hear about what color I'm planning to dye my hair next.
For an opportunity. I'm actively looking for a full-time role starting May 2023.

©️ 2023 Pareshi Rajveer